The Beer Jesus from America
November 29, 2018
Overview
Stone Brewing is a brewery founded in 1996 and headquartered in Escondido, California. Greg Koch is one of the co-founders. After being crowned "Beer Jesus" by a Berlin tabloid, he wants to start a craft beer revolution in Germany. Greg Koch wants to fight the most popular industrial beer in the world. And realizes that it won't be a piece of cake. Germany not only has a well-established beer culture, but also a 500-year-old beer purity law. This cannot simply be circumvented. And then there's the "German bureaucracy", the cultural differences and a few other hurdles that Greg has to overcome.
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